You’ve decided to hold a golf fundraiser—great! But…now what?

The decision to move forward isn’t one to be taken lightly. You’ll invest time and effort into putting on a great golf event, so you want to make sure you get started on the right foot. Work through the six steps in this quick start guide to launch your golf tournament toward success and start collecting registrations and selling sponsorships as soon as possible.

1. do your research

As you may have suspected, a golf tournament comes with a number of pieces and parts to wrangle. Before you jump into planning, it’s a good idea to do some background research so you have a better understanding of what you’re getting yourself into—and how to maximize the fundraising potential of your tournament.

Don’t worry—you don’t have to be a golf expert to pull off a successful golf tournament! There are a myriad of free golf tournament planning resources at your disposal, so take full advantage of the help available.

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fundamental tournament planning resources

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2. select your tech provider

Technology is a game-changer when it comes to planning and executing a great golf fundraiser. The right tech tool should streamline your golf tournament from start to finish, saving busy organizers like you time and effort. How? By automating time-consuming tasks, keeping you organized, and providing a seamless experience for golfers and sponsors to register, purchase packages, or make a donation.

The key here is a platform that’s designed for a golf event and caters to the unique needs of nonprofits and charity golf tournaments. The last thing you want is an expensive, underpowered, overly complicated platform that requires workarounds and adaptations to function. Look for these must-have features:

• Professional, responsive event website

• Online registration with secure payment processing

• Intuitive interface

• Communication tools

• Web-based for easy collaboration

• Broad sponsor exposure and offerings

• Live scoring and leaderboards

• Ability to collect donations

• Robust reporting

• Seamless data exports

3. reach out to area golf facilities

Next step is securing the host golf facility. A simple Google search for “golf courses near me” will help you identify possibilities. Keep your organization’s audience and donor base in mind when choosing a golf facility. Would they be interested in paying a premium to play at a high-end, private club? Or is a public, lower-cost facility more appealing and practical?

• A public golf course is exactly what it says—open to the public. Anyone can play a public course and no membership is required. Public courses can be owned and operated by a municipality, such as a city, or a private entity. The fees are typically lower than private clubs, but may not be as well-maintained or challenging for avid golfers.

• A private golf course requires a membership to play. Private clubs are, in general, more expensive than public courses but may be more difficult to book an event, unless you have a connection who’s a member. On the flip side, a fundraiser at a private club can be a big draw for golfers who don’t typically have access to such a facility.

• A semi-private golf course is open to the public, but also offers memberships that come with perks not available to everyone. Greens fees should land somewhere in between a public and private club, and can be a nice alternative to either a public or private golf club.

Call around to golf courses in your area or browse course websites to get more information about their rates and costs for outside events and charity tournaments. Remember, a golf tournament essentially fills the facility’s tee sheet for most or all of the day, so it’s in their best interest to work with you to provide a good rate.

4. lock in a date

It’s a good idea to have a general time of year in mind for your tournament, whether it’s spring, summer, or fall (or even winter, if you live in a warmer climate), before you connect with golf staff. Do some research to identify other community or nonprofit events that might compete with yours for registrants, then work with golf staff to hone in on a date that works best for your organization and the course. They can also help advise you on the tournament’s format, start time, pairings and hole assignments, and any post-round banquet space.

Generally speaking, weekends and holidays will be more expensive to host an event than a weekday. Consider whether or not golfers and sponsors will be willing to commit to attending a golf event during the work day or on the weekend.

5. Launch an event website

An event website is a major key to the success of your golf tournament. Once you confirm the date and golf facility, go ahead and launch your site! You’ll get the event on supporters’ radars sooner rather than later. Simply share the link on your social media channels, in emails, on your organization's website, and anywhere else your target audience can be found online.

Use photos, videos, and compelling text to share your organization’s story and why people should support your mission. Provide tangible examples of what the dollars raised from the golf tournament will do for your work—this creates a strong connection between golfers and your organization.

6. fill in the details

As soon as you nail down additional tournament details—such as team and sponsor packages, any contests or games, an auction or raffle, or special guests—add them to the event website right away where folks can check back for updates and register for the event.

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what’s next?

Now that your tournament is launched and live, shift your focus to filling your field of golfers and sponsors. Marketing your event is the longest phase of tournament planning, so leverage these free resources to create a roadmap to a sold out event.

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Get a Free Golf Tournament Website (And More!)

A successful golf fundraiser starts with a professional event website. It’s the home base of your tournament, and where people can find out more information about the event and your mission and commit to participating. Nonprofits (and third parties holding a golf tournament to benefit a nonprofit or charity) can qualify for a free event website and access to GolfStatus’ golf event management platform at no upfront cost. You’ll save a ton of time and effort and raise even more money. Plus, GolfStatus is backed by a best-of-the-best in-house support team who’s there to help you every step of the way. Click below to learn more and get qualified!

Organization Snapshot

Melwood’s six decades of serving those with disabilities began with a small group of parents and community supporters who had a bold idea—to create jobs and training for these individuals. They started by teaching plant care to young adults who were thought to be unemployable, and expanded into workforce development services that teach marketable, useful skills to adults with disabilities and provide a valuable workforce to partner businesses.

Based in the Washington D.C. area, the nonprofit advocates for and empowers individuals with disabilities to trans­form their own lives through unique opportunities to live, work, and thrive in their community. Sarah Boynton, Director of Corporate at Foundation Giving at Melwood, says their approach is individualized for each individual’s goals and to overcome the barriers to employment that they might face. “They have a ton of value in the community and are driven to find their purpose,” she says. “We look for ways to transform their lives through unique opportunities so everyone is included.”

The Challenge

The Melwood Champions Golf Tournament was originally an informal gathering of supporters who loved to golf and donated to support Melwood’s work. When Melwood decided to brand the golf tournament as an official fundraiser, they wanted to increase professionalism and elevate the entire event experience. Melwood’s newly-created fund development team heading up the golf tournament needed a way to easily collect registrations and payments, provide exposure to sponsors, and promote the tournament to its supporters.

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The Solution

GolfStatus offered an all-in-one solution for Melwood’s golf fundraiser, from registration and payment processing to tie-breakers and reporting. The nonprofit qualified for GolfStatus’ Golf for Good program, which gave Sarah and the entire planning team full access to the tournament management platform at no cost. After the first year of using GolfStatus, Sarah said it was a no-brainer to continue with GolfStatus. Beyond the software’s ease-of-use, GolfStatus’ in-house client success team was there to walk Sarah and her team through the software and troubleshoot issues every step of the way.

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“I talked to the support team more times than I care to admit, and they were always reassuring, like ‘We got you, don’t worry.’”

— Sarah Boynton, Director of Corporate and Foundation Giving at Melwood

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The Results

Making Everything Easier

When Sarah came on board with Melwood a few months prior to the 2022 golf tournament, GolfStatus was already in place, thanks to her boss, Heather Sherman, Melwood’s Vice President of Fund Development. An event website was actively collecting registrations and sponsorships as Sarah was tossed into the deep end of planning a golf tournament for the first time.

Thankfully, the GolfStatus client success team quickly got Sarah up to speed on the software, walking her through the back end to make sure she felt comfortable using each feature. “They showed us how to download reports and assign holes and what to send to the pro at the golf course,” Sarah says. She says check-in the morning of the event was super easy thanks to the pre-formatted printouts with all golfer information and team codes.

Online registration spared Sarah and the planning team from having to manually process payments and forms, saving a ton of time. “Having golfers and donors cover the fees really helped get us over our goal,” Sarah says. “As a fundraiser that’s huge.” Registrants could also round up their purchases to raise additional dollars. 

Unlike standard event management platforms, GolfStatus is built specifically for golf events, with tools to manage things like handicaps, flighting, and tie breakers. “I had a panic attack about halfway through the event about breaking ties!” Sarah says. She reached out to the client success team, who reassured her that the system is able to break ties automatically. “That was a relief!”

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“GolfStatus makes it easy for nonprofits to be successful. At the end of the day, that’s why we’re coming back.”

— Sarah Boynton, Director of Corporate and Foundation Giving at Melwood

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Carrying On A Tradition of Generosity

The Melwood Champions Golf Tournament had humble beginnings, starting out as some friends getting together to play golf and raise money for Melwood’s mission. The “Melwood Champions” are a group of longtime supporters and friends of the founding families of Melwood, who have supported the organization’s work for close to 60 years. The Champions led the golf event until the fund development team branded it as an official fundraiser in 2020. Since then, the tournament has grown and flourished, and with the help of GolfStatus, leveled up the event experience and raised even more money. In 2022, the tournament brought in $107,000 and is looking to raise even more for the 2023 event.

Proceeds from the tournament benefit different programs each year. For example, the 2022 golf fundraiser benefited the Camp Accomplish Scholarship Program, which provides financial support to attend the inclusive day and overnight summer camp for all ability levels. The 2023 tournament will raise money for Melwood’s Workforce Development and Career Exploration Programs, which supports over 2,800 individuals with disabilities achieve career goals in the greater Washington D.C. area.

Elevating the Event

GolfStatus clients have access to exclusive add-ons and sponsorships that take their tournaments to the next level. For example, Sarah said they knew they wanted to incorporate a hole-in-one contest to the tournament and were pleased when they discovered GolfStatus’ exclusive contest packages. The planning team originally wrapped the Technology Sponsorship into the tournament’s Title Sponsorship, but saw the premium value in the space and decided to purchase it themselves to provide to a longtime sponsor as a thank you, along with an accompanying stay and play package from the Dormie Network Foundation. “Dormie Network has opportunities to play golf at some pretty awesome places, and that just added to the high-end tournament we’re going for,” Sarah says.

The sale of the Technology Sponsorship combined with the hole-in-one contest also unlocked a cash donation from the Foundation. “The extra products and opportunities for our tournament that GolfStatus offered just made it so easy!” Sarah says. 

Sarah looked for other ways to make the event memorable, adding golfer swag bags with player gifts and items from sponsors (giving them even more brand exposure). They also used GolfStatus’ live scoring to give the tournament a professional touch. Sarah’s not a golfer, but says she lost count how many golfers told her how much they loved the live scoring. Teams would submit their scores via the free GolfStatus mobile app, which synced with live leaderboards that were updated in real-time. Golfers could check standings throughout the round in the app and on the screen in the clubhouse. “We sent golfer information ahead of time about where and how to download the app,” says Sarah, as a way to set them up for success. “Everyone loved how easy it was to keep track throughout the day.”

celebrating Success

Melwood is celebrating its 60th anniversary in 2023 and 25 years of Camp Accomplish. “We’re celebrating all things Melwood!” Sarah says, and that the golf tournament is a big part of that celebration and a way to connect with donors and partners. “GolfStatus is a big part of making the golf tournament super successful.”

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Golf for Good

Looking to make your next golf event the best one yet? GolfStatus’ tournament management system streamlines and simplifies prep and planning, and exclusive sponsorships and add-ons help raise thousands more dollars for your cause. Best of all, nonprofits (and organizations hosting golf events that benefit one) can qualify to use GolfStatus at no cost through the Golf for Good program. Click below to learn more and get qualified.

When it comes to fundraising events, there are plenty of event management platform options out there: CRMs, event-specific platforms, ticketing platforms, peer-to-peer platforms, and more. But how will these work for your golf fundraiser? Can they handle the specific nuances of a golf tournament? Will they make your life easier or require workarounds and adaptations to make it function the way you need it to?

The last thing you need is costly, complicated software that drains your time and resources instead of driving fundraising. As you evaluate software options for your golf event, here are some crucial questions to ask:

1. Will it help raise money?

If the goal of your golf tournament is to raise money, you’ll want a platform that comes with built-in tools that help facilitate fundraising, including the ability to collect donations (plus a way to set a donation goal and track your progress), the option for registrants to cover any fees, exclusive sponsorships and add-ons that drive revenue, and easy ways to receive your funds. It should also feature an attractive event website that serves as the home page for the tournament and presents your organization and sponsoring businesses in a professional light, with user flows that make it easy to complete transactions.

2. Is it easy to use?

When technology isn’t straightforward and easy to use and learn, your attention isn’t where it needs to be—attracting golfers, connecting with donors, selling sponsorships, and providing a great overall tournament experience. Tournament management software should be intuitive, so anyone on your staff or planning team can create an event in minutes and make changes, additions, and updates as necessary. If your organization holds multiple events, be sure the platform can easily duplicate events and has organization-level tools to standardize logos and branding.

3. Will it save time & effort?

Technology can certainly automate time-consuming tasks and manual labor, but poorly designed software, or tools that aren’t quite what you need, can quickly offset the time-saving benefits of technology with additional training, troubleshooting, and complicated workarounds. Choose a solution that’s both powerful enough to meet your needs and simple enough that you won’t spend hours training staff, trying to work out adaptations, and fixing problems. Look for features that ease common tournament planning pain points, like online registration, robust reporting, one-click hole assignments, live scoring, and sponsor onboarding. Any software solution should keep you organized by tracking golfer, sponsor, and donor information in the platform’s backend. What’s more, you should be able to easily export donor data for seamless inclusion in your nonprofit’s donor database.

4. Does it help promote my tournament?

Experienced tournament organizers and event planners will tell you that every fundraising event you hold should come with an event website. When evaluating event management software, ensure that it can generate a clean, sleek, well-designed event website where players and sponsors can find more information, register a team or sponsor the event, and submit secure payment. With an event site, promotion becomes as easy as sharing a link in email campaigns, social media, your organization’s website, and even on printed pieces with a QR code. This way folks can commit to your tournament right when they hear about it, instead of filling out a paper registration form and finding a stamp to mail it back.

5. Does it make my event look professional?

Tournament software should enhance the overall look and feel of your event. The best software lends a professional experience to every aspect of your tournament and gives it instant credibility, which can be especially helpful for first-year events. Processes and materials that look outdated or unsightly can cheapen your event, which can influence the caliber of players and sponsors it attracts. The ultimate goal is to provide a professional experience from the moment someone hears about your tournament and visits your event site to when they submit their team’s score on the live scoring app.

6. Does it include live scoring?

A golf-specific feature—sometimes underrated and underused by tournament organizers—to look for in your tournament management software is live scoring. Teams input their scores on a mobile app, which syncs in real-time to live leaderboards that allows golfers to see hole-by-hole standings, helps organizers judge the round’s progress and keep the overall event moving smoothly, and expedites finalizing the tournament’s results because there’s no need for golf staff to hunt down paper scorecards. Look for a solution that offers professional, glitch-free live scoring with a leaderboard sponsorship that offers digital exposure that can be sold at a premium.

7. can i share access with my team & the golf facility?

Web-based platforms give tournament organizers, planning teams, and even golf course staff the freedom to access everything that goes into launching and organizing an event from anywhere. Be sure the software you’re considering allows user access permissions as needed so your team can easily collaborate with each other and the golf course using up-to-the-minute information.

8. how much does it cost?

With limited budgets, nonprofits need solutions that work well and don’t cost a fortune. Software that’s so expensive that it forces you to limit resources in other areas isn’t actually saving time or money. When choosing a tournament software platform, certainly consider baseline costs, if there’s a cost per user or for support, and look out for hidden fees, any upcharges, and tricky contracts. Many solutions offer extremely limited access at no cost and then charge substantially more for necessary features. Look for straightforward pricing, fees, and payout procedures.

9. what about the golf facility?

Golf staff at your host golf facility stand to benefit from tournament management software as much as you and your planning team do. You should be able to share access to the platform with golf professional staff, so they can assist with finalizing hole assignments, flighting, tie-breakers, and other golf-specific tasks in the days leading up to the event. Look for pre-formatted printouts, like scorecards, cart signs, and alpha lists, so golf staff can literally just hit “print” instead of having to create these pieces from scratch, saving them hours of time and allowing them to provide better service to you and your tournament’s golfers. Some golf facilities have an internal system in place they rely on to manage and execute outside events, but at your request, they should be willing to accommodate whatever platform you decide to use.

10. Will someone be available to help me?

Failure to provide adequate support is, unfortunately, common among software providers. Be sure to ask about the support you can expect to receive. Are support staff in-house or out-sourced? As a user, do you have immediate access to the support you need leading up to your event? During your event? After? Is support available seven days a week and what tools are available to assist your team and the golf facility during certain timeframes, such as in the evenings and on weekends when events are in full swing?

get qualified for tournament management software—at no cost

GolfStatus’ mission is to help nonprofits tap into golf’s given power by providing tools, resources, and support to plan and execute golf fundraisers. Through the Golf for Good program, nonprofits and those planning golf events to raise money for one can qualify to use GolfStatus’ tournament management software at no upfront cost. Get a professional event website, online registration and payment processing, live scoring, exclusive sponsorships and add-ons, and live support seven days a week to make your next golf event the best one yet. Click below to learn more and get qualified.

GolfStatus’ powerful tournament management software (TMS) has gotten an upgrade, with a refreshed, easily-navigable interface and additional features to make your next golf event the best one yet.

Track payments and donations and export robust reports.

Manage sponsor logos and assets right in the platform.

Easily navigate between workflows to make updates, additions, and edits.

View and modify rounds, hole assignments, and scorecards and create skins games.

Create a professional event website and build custom team and sponsorship packages.

View players and make hole assignments quickly and easily.

The software’s core functions remain the same, saving tournament organizers time and providing built-in tools to save more money. But the newest version of TMS has a number of notable improvements and new features to better streamline golf tournaments and fundraisers, including:

• Intuitive organization and workflows. The refined layout of the software makes it easier to navigate between workflows. Prompts and alerts help users move from section to section quickly and seamlessly.

• Work in TMS on any device! The new backend is completely responsive, so you can make edits to your event website, review registrations, check payments, and more, all from your phone, tablet, or computer.

• Custom event site URLs. Improve SEO and branding with a custom URL for every tournament’s event website.

• Improved image editing. There’s no need to hassle with graphic design programs or websites—now you can resize logos and images and make necessary edits right in TMS, saving you valuable time. Plus, you can customize the overlay on the event website’s hero image.

• Now processing Canadian dollars! Canada, we’re here to make executing a lucrative golf tournament easier and more efficient. 

• Simplified organization management. Manage user access and permissions and standardize settings, imagery, logos, and links across tournaments.

• Improved skins games management. It’s now simpler to start a skins game and manage players and teams that want in on the action.

• Additional paid features. Send sponsor invoices through the platform and set up discount codes for registrants. Tournaments can access these premium features for a fee.

All of this (with the exception of the paid features), plus GolfStatus’ professional event websites, live scoring and leaderboards, exclusive sponsorships, digital sponsor exposure, and more, is still available at no upfront cost for qualifying nonprofits and charity golf tournament organizers through GolfStatus’ Golf for Good program.

And like always, GolfStatus’s in-house support team is here with live support seven days a week to answer questions and troubleshoot issues.

Ready to Find Out More? 

Get in touch with the GolfStatus team to find out how you can start saving time and raising more money with your golf tournament today. Whether you’ve got a tournament on the calendar or are just exploring the idea, GolfStatus can help. Click here to connect with our team and get qualified for the Golf for Good program.

Already a GolfStatus Client?

Get in touch with your Client Success representative to learn more about the updates and make the switch to the newest version of TMS!

If you’ve never planned a golf tournament before or your organization doesn’t currently have a golf event as part of its fundraising portfolio, you’re likely wondering about what it takes to plan and execute a successful golf fundraiser.

To set yourself up for success, you should understand these seven fundamentals before organizing a charity golf tournament:

1. You don’t have to be a golf expert.

2. Most of your fundraising revenue goes to your cause.

3. Golf events are more popular than ever before.

4. Golf events bring new donors to the table.

5. Sponsors are interested in connecting with your donors in new ways.

6. Golf tournaments are fun and exciting.

7. Organizing a charity golf event is worth the work.

READY TO START PLANNING A CHARITY GOLF TOURNAMENT?

Download a free golf tournament fundraiser checklist!

1. YOU DON’T HAVE TO BE A GOLF EXPERT.

Many event planners aren’t golfers—and don’t need to be to hold a lucrative golf tournament. All that’s really needed is a tool that helps organizers, committees, and volunteers navigate the intricacies of a golf event and that’s purposefully designed to save novice and seasoned golf event planners time and resources. An event management platform designed specifically for golf fundraisers makes things easier and walks you through planning and executing every step on your golf tournament fundraiser checklist. Look for a tool that makes it easy to collaborate and exchange information with the golf facility and one with a responsive customer success team that’s there when you need them.

2. MOST OF YOUR FUNDRAISING REVENUE GOES TO YOUR CAUSE.

Outside golf outings like memorial tournaments, charity outings, major fundraisers, and small local events are essential to a golf facility’s bottom line. You’re essentially guaranteeing the course that you’ll fill the tee times for the day, plus any additional revenue from the pro shop and food and beverage, not to mention exposure to avid golfers who could become members. This gives you, the event organizer, leverage when it comes to negotiating better pricing for the event. Certainly, the more high-end the facility, typically the higher the green fees will be. That said, here are some things to consider to maximize the cost-effectiveness of the facility:

• Tap into your networks. Ask board members, volunteers, and other supporters who are members at higher-end facilities if they have connections and can facilitate a favorable rate.

• Hold the event on an off day. Try to avoid busy holiday weekends and other high-traffic dates for courses. Ask about slower days of the week; rates on Mondays, for example, are typically lower than rates on Fridays or Saturdays.

• Consider adding a virtual option. A virtual tournament extends the event to multiple days or weeks and/or across multiple courses. With this option, players and teams participate on their own time, scheduling their tee times directly with the facility, so your organization doesn’t actually need to occupy the facility on a specific date for a specific period of time. You can also consider holding a virtual event in tandem with a traditional one-day event to allow for more participants and revenue.

3. GOLF EVENTS ARE MORE POPULAR THAN EVER BEFORE.

Golf has seen record-setting popularity over the past few years, largely fueled by the COVID-19 pandemic. Nationwide in 2022, rounds were up 8% from pre-pandemic years and retail equipment sales remain strong. Golf fundraisers have enjoyed a similar surge in popularity, with nonprofits of all sizes launching first-year tournaments amid the uncertainty of COVID-19 and capitalizing on golfers’ eagerness to get on to the course. These fundraisers are now building on their success as second or even third-year events! Golf outings may have emerged as a viable option for in-person fundraising events, but organizations discovered how these events connect them to exactly the types of donors and sponsors that turn into sustainers and long-term corporate partners.

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Active Golfers

1 in 9 Americans

Average Golfer's Net Worth

$768,000

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4. Golf Events Bring New Donors to the Table.

In general, golfers tend to represent an affluent, influential demographic. Its participants report higher household and discretionary income (more than double the national average) and thus a higher capacity to give. Younger golfers are also increasingly taking up the sport. In fact, over half of American golfers are between the ages of 25 and 55, the age demographic with the most spending power. 

When golfers tap into their personal and professional networks to field a team (particularly in tournaments with a scramble format that allows for a wider range of skill levels), it instantly broadens your prospective donor base and exposes new people to your mission. What’s more, your tournament’s sponsors give your development and major gift teams an “in” to potential high-capacity donors and corporate partners. Indeed, golf presents an opportunity to connect with new sponsors and supporters through a sport that people want to play. There’s never been a better time to get in front of golfers and sponsors eager to support golf events.

5. SPONSORS ARE INTERESTED IN CONNECTING WITH YOUR DONORS IN NEW WAYS.

Signage certainly has its place in terms of sponsor recognition, but sponsors are increasingly looking for avenues to both support organizations and get their brands in front of the affluent golfer demographic. The good news for both nonprofits and sponsors is that the same technology that streamlines golf events opens doors for digital sponsorship exposure. Digital sponsorships can be sold at a premium, giving sponsors exposure to an audience they can’t get anywhere else and offering a high return on their investment. Corporate partners and sponsors have a vested interest in supporting the tech that helps organizations streamline clerical tasks and eliminate duplicative work. Plus digital exposure is easy to manage—just plug in a logo on a website, in a mobile app, or on your event’s live leaderboards. These methods take less time and effort, have little to no overhead costs, and have substantially lower expenses compared to traditional branded pieces.

6. GOLF TOURNAMENTS ARE FUN & EXCITING.

The difference between a good golf event and a great golf event is the overall experience. There are many ways to add fun and excitement (and raise a few more dollars along the way). On-course competitions like hole-in-one contests, longest drive contests, closest-to-the-pin contests, and putting contests let golfers test their luck (or skill) to win great prizes—and are premium sponsorship opportunities. 

For example, you can add a buy-in to your tournament’s skins games, which creates mini-competitions between individuals or teams. Displaying skins results on real-time leaderboards keeps golfers engaged.

Other fun add-ons might include:

• a celebrity appearance

• a professional long-driver on a designated hole or holes

• games or demonstrations on each tee box

• custom player gifts, live auctions

• post-golf entertainment

The options are endless—but the key is to choose components that contribute to a well-executed event and memorable experience that will keep golfers and sponsors coming back year after year.

7. ORGANIZING A CHARITY GOLF EVENT IS WORTH THE WORK.

Golf’s fundraising capacity is unmatched. And while golf events have a number of moving pieces and unique details to handle, the right tools can ease the administrative burden as you tick items off of your golf tournament fundraiser checklist. Golf event management tech eliminates manual registration and payment processes and siloed information, making it easier to collaborate and delegate tasks to teams, board members, volunteers, and even staff at the golf facility. 

Your golf event management software should have robust reporting capabilities so you can easily track payments and who is supporting your cause. It should also handle golf-specific tasks, such as:

• building custom sponsorship packages

• syncing GHIN handicaps

• simplifying team pairings

• streamlining hole assignments and hole-by-hole sponsor exposure

• making live-scoring super simple.

Truly, a fundraising platform designed specifically for charity golf tournaments ensures that no detail is missed. Look for the solution that leaves organizers free to recruit players and sponsors, solicit donations, and upsell and steward donor relationships in ways that advance the event and the organization forward.

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Golf for Good

GolfStatus’ fundraising and golf event management tools are available at no cost to qualifying nonprofits through the Golf for Good program. Click the button below to get qualified or email [email protected].

Ready to get started?

Click here to book a demo today!

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Organization Snapshot

Million Meal Movement (MMM) goes beyond feeding the hungry, extending its impact to teaching the importance of volunteerism. By connecting with businesses, families, and community members in the Indianapolis area, the organization has packed over 32 million meals since its inception in 2007. In Indiana alone, over one million people—and one in five children—are food insecure and don’t know where they’ll get their next meal. Meals packed by MMM’s volunteers and corporate events go directly to local food banks where they’re distributed to families that need them.

For Chris Evans, who moved to Indianapolis in 2014, MMM was a way for his family to give back to the community in a meaningful way. “We wanted to do something more than just donate money, but volunteer to be part of something with a local impact,” Chris says.

The founder of MMM, Dan Hintz, was a client of Chris’s at American Century Investments. Intrigued by the organization’s dual focus, Chris and his family volunteered for a meal packing event on Thanksgiving and he found himself moved by the cause and wanted to get more involved. He’s served as a board member for the organization since 2018.

The Challenge

The Million Meal Marathon has traditionally been held each fall, which is a 24-hour event to pack a million meals and a major fundraiser for the organization. Chris and other board members wanted to bookend the year by adding a fundraising event in the spring. His passion for golf led him to explore a golf tournament fundraiser, though he had never planned such an event before. “I had golfed in a lot of charity tournaments in the past so I had a general sense of what was involved, but there were lots of nuances to figure out along the way,” Chris says.

Million Meal Movement Executive Director Nancy Hintz at the first annual Swing Away Hunger Charity Golf Classic in 2021.

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Tournament at a Glance:

Private Golf Facility

Woodland Country Club

Number of golfers

108

Add-Ons & Extras

Contests, Auctions

Tournament Format

4-person scramble

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The Solution

He teamed up with Chris Cimaglio, another MMM board member, who came across GolfStatus while researching golf tournament resources. The committee dug into it and decided the software was everything they needed. Since the golf event was a brand new endeavor, the committee leaned on GolfStatus to give the event structure, provide experience-based feedback, and above all, provide tools to save time and stay organized.

“Our fear was wasting time with having to use spreadsheets to keep track of everything,” Chris says, so using a golf-specific platform that kept everything—from golfer information to sponsor logos to hole assignments—organized in one place was a huge selling point. Plus, as a nonprofit, MMM qualified for GolfStatus’s Golf for Good program, which gave them full access to the platform at no cost.

The Results

In the fundraiser’s first year, the Swing Away Hunger Charity Golf Classic raised about $12,000. In its second year, the event doubled its fundraising, bringing in over $25,000. Perhaps most importantly, the golf event introduced MMM to new businesses and corporations that set the stage for transformational engagement and partnerships.

Using GolfStatus meant Chris and the rest of the planning committee didn’t have to spend their valuable volunteer time reconciling registrations and payments, processing a ton of checks and receipts, or managing multiple spreadsheets. Instead, they could focus on offering a top-notch event experience and stewarding sponsors. “We sent a lot of emails and letters and made a lot of phone calls!” says Chris.

The Swing Away Hunger Charity Golf Classic is held at the private Woodland Country Club in Carmel, Indiana.

Raising Money, Building Partnerships

As is typical with golf fundraisers, the bulk of the revenue was generated by sponsorships. “We didn’t raise a ton on the actual players, but hole and other sponsorships brought in dollars,” Chris says. The planning committee started by reaching out to companies that have participated in or sponsored meal-packing events in the past, then leveraging board relationships in the community to drive larger sponsorships.

Beyond the fundraising aspect, golf tournaments increase awareness for the benefiting organization and often lay the foundation for strong partnerships and relationships outside of the event. Such was the case for MMM. “The golf tournament has been a great way to introduce Million Meal Movement to people when they play,” Chris says.

MMM’s focus on volunteerism has been a draw for businesses looking to get involved with their community. Following the golf tournament, multiple companies signed on for corporate meal-packing events, further engaging with the organization and broadening the golf fundraiser’s impact.

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“The golf tournament raised a ton of awareness for the organization. It brought companies in to support meal-packing events throughout the year, helping fulfill the mission and get food to the people that need it.”

— Chris Evans, Million Meal Movement Board Member / Vice President of Sales at American Century Investments

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The planning team used social media to recognize event sponsors.

Leveraging Technology to Save Time & Create Processes

The GolfStatus team built an event website for the Swing Away Hunger Charity Golf Classic, working closely with Chris and the planning team. “The website definitely saved us a lot of time,” says Chris. “It made it easy for people to register and sponsors to see available packages, commit, and upload logos. Plus, it made it easy to run the event from an administrative standpoint.”

In the tournament’s first year, Chris notes how they were not only planning the event from scratch, but creating processes at the same time. “GolfStatus helped us create good processes from the get-go,” Chris says. “That made it easier in subsequent years, knowing the framework is in place—sponsorship packages, signage, software, promotion plans, and so on—so we could just execute.”

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“GolfStatus helped us create good processes from the get-go.”

— Chris Evans, Million Meal Movement Board Member / Vice President of Sales at American Century Investments

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GolfStatus worked with Chris and the planning team to build an event website to collect registrations, share information about the organization, and onboard and recognize sponsors.

Learning & Improving

Chris is preparing to step down from the MMM board and prepping another board member to take over as the Golf Event Chair. Having GolfStatus in place ensures a seamless transition for the new contact, who will work closely with the GolfStatus in-house customer success team to simply copy the event each year. “There’s no need to start from scratch, they can just take it and run with it,” Chris says. “The customer success team at GolfStatus is such a great resource. They were always available and got back to me right away, no matter how big or small the issue or question.”

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“The customer success team at GolfStatus is such a great resource. They were always available and got back to me right away, no matter how big or small the issue or question.”

— Chris Evans, Million Meal Movement Board Member / Vice President of Sales at American Century Investments

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With a couple tournaments under the committee’s belt, Chris says they’ve learned something each year and found ways to improve. A small silent and live auction were added for its second year, plus a raffle and more tailored sponsorship packages and better communication with golfers ahead of time about the live-scoring component.

“I think it’s really important to involve people on the planning committee who are well-connected in the community and those who have time to devote to the tournament,” he says. “GolfStatus was fantastic. The website, online registration, and golf-specific features made the details easy to handle.”

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Golf for Good

GolfStatus is committed to helping nonprofits do more good through golf. As part of its Golf for Good program, nonprofits and those holding events that benefit one can qualify for no-cost access to the GolfStatus platform, plus exclusive sponsorships, add-ons, and dedicated support to help you save time and raise more money. Click below to get qualified or email [email protected].

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As nonprofits shift focus to year-end giving campaigns and 2023 planning, there are a few simple—but impactful—steps to take right now to get ahead of the game for your 2023 golf event. If you’re thinking about a golf fundraiser in 2023, whether it’s a brand new event or an established tournament, you can set your golf outing up for success by checking these five to-dos off your list before the end of the year.

1. Get Your Tech In Place

The right technology is key to easy planning and successful execution of a golf fundraiser. Because golf events have distinctive components—like handicaps, flighting, hole assignments, scoring—having a platform that’s specifically designed for golf is crucial. While ticketing software, generic event management platforms, or even your CRM might seem like natural solutions, they simply can’t efficiently handle the unique nuances of a golf tournament, and may very well end up costing organizers valuable time trying to force a square peg into a round hole. Look for a provider with online registration that populates an intuitive backend to manage player and sponsor information in real-time and in one accessible place. Get your tech in place early so you can start promoting the tournament and collecting registrations as soon as possible.

2. Launch an Event Website

The earlier the better! An event website gives supporters a centralized place to find more information about the organization and event, purchase teams and sponsorships, and even make a donation. Direct all your promotion to the website so folks can take action to support your cause and event as soon as they hear about it (when they’re significantly more likely to do so!). You don’t have to have all the details in place to launch an event site—a date and location is enough to start—and simply make updates and add information as those details are firmed up.

Launch an event website as soon as you set a date and location, and simply make information as additional details are determined.

3. Send Save-the-Dates

Get your event on donors’ minds early and in front of sponsors amid annual budget planning. As soon as you have a date set with the golf facility (and your event website launched), send a quick email to your contact database as well as individual emails to major donors and supporters to get it on their calendars and into their budgets. If you send postcards or any printed materials, include a QR code that links directly to your event website. Include information about the golf event in any year-end appeals to get more mileage out of those communications.

4. Plan on Live-Scoring

Live-scoring adds a high-end element to your golf tournament. What’s more, live-scoring has a ton of advantages—you can sell a lucrative leaderboard sponsorship and individual digital hole sponsorships, share leaderboards online to connect with more supporters and collect donations, keep golfers engaged throughout the round, and even finalize results quickly so you can keep the day moving forward. Make sure your live-scoring platform is reliable and simple to use.

Your live-scoring platform should be reliable and simple to use, keeping golfers and sponsors engaged.

5. Look for New Sponsorship Opportunities

Sponsorships are the bread and butter of a golf tournament’s fundraising. Organizers should think outside the box when it comes to sponsor exposure and even types of sponsorships to offer. Digital exposure provides a ton of ROI for sponsors wanting to get their business and brands in front of an audience of affluent members of the community, so look for an event management option that has robust sponsor exposure across multiple touchpoints. Elements that add fun and excitement to your event, like hole-in-one contests, custom swag, or on-course entertainment/fundraising, are also prime sponsorship opportunities (and cover the contest’s fixed costs). Consider selling other high-end sponsorships, like pin flags, technology, or leaderboard sponsorships.

Look for an event management option that offers digital exposure across multiple touchpoints.

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Ready to Start Planning?

GolfStatus’s golf event management and fundraising platform streamlines and simplifies golf fundraisers, offering solutions that save time and raise more money. Nonprofits and those holding events that benefit them can qualify for no-cost access to GolfStatus’s technology—including an event website, online registration, live-scoring, and much more—through the Golf for Good program. Plus, GolfStatus’s in-house customer success team is there to answer questions and help you have your most successful event yet. Ready to get started? Click the button below or email [email protected].

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Sam and Melissa Steinberg’s journey from expectant parents to ICU veterans to creating a foundation to honor their daughter started at a routine ultrasound when Melissa was 20 weeks pregnant. They received a devastating diagnosis—Cameron had hypoplastic left heart syndrome, a congenital heart defect in which the left side of the heart does not develop properly and cannot pump enough blood to meet the body’s needs.

Not only did they have to cope with this unexpected diagnosis, but try to understand the complexities, treatment options, and prognosis of the condition at the same time. “You have this bomb dropped on you and then have to try to make sense of what’s happening,” Sam says. He explains that a heart doctor brought out a piece of paper with a diagram to explain how Cameron’s heart worked, but with all the emotions of the moment, “It didn’t make sense or help us understand.”

Cameron was diagnosed at Nationwide Children’s Hospital in Columbus, Ohio, near where the Steinbergs lived, but she was transferred to C.S. Mott Children’s Hospital at the University of Michigan in Ann Arbor after she was born, where a plan was in place to treat and correct the defect. But in addition to her heart issues, Cameron also battled a lung disease that ultimately claimed her life at just nine weeks old.

Sam, Cameron, and Melissa Steinberg

Sharing Their Experience

It was during the weeks the family spent at Mott that the Steinbergs learned about the relative lack of funding devoted to research into congenital heart defects. And it was then that the family decided to do something to help other families affected by these heart conditions.

Sam and Melissa received a care package from a family that had spent time in the cardiac ICU. “It was filled with simple things—a soft blanket, water bottles, gum, puzzles,” Sam says. “But it came from someone else who had lived in the ICU and knew what would be helpful.” That inspired them to think about how they could use their experience to help families going through the same ordeal.

They started small. While Cameron was still in the hospital, they had t-shirts made with the #CamiStrong logo to raise money that bought books and stuffed animals for kids undergoing open heart surgery. After Cami’s death, they wanted to do even more, and settled on a golf tournament as a way to bring people together in her memory and raise a significant amount of money for the newly established Cameron Steinberg Foundation.

“Our mission doesn’t stop even without her,” Sam says. “We will carry on her legacy to help other heart patients and families.”

Proceeds from selling t-shirts with the #CamiStrong logo were used to purchase books and stuffed animals for kids undergoing open heart surgery.

Play It Forward & The Cameron Steinberg Foundation Golf Classic

Dr. Michael Gaies was one of Cameron’s cardiologists when she was in the cardiac ICU at Mott Children’s Hospital. The family formed a strong bond with Dr. Gaies, who, as Sam says, really took them under his wing and made them feel like they were part of his family. “He had to deliver some really tough news to us but never left a stone unturned and went out of his way to get additional opinions about her treatment,” Sam says.

Sam and Melissa had many conversations with Dr. Gaies about the lack of funding for congenital heart defects in children and resources for families while at Mott, and he was a staunch advocate for the creation of the Cameron Steinberg Foundation and believer in its mission. They also talked a great deal about their love of golf and the sport’s capacity to rally support and raise money for a cause. Sam’s dad’s experience running a series of golf tournaments made it a natural choice for a fundraiser. “People tend to be willing to open up their wallets and donate at a golf tournament,” Sam says.

Dr. Michael Gaeis was one of Cameron’s cardiologists at C.S. Mott Children’s Hospital. He is a staunch supporter of the Foundation and has participated in both golf fundraisers.

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“People tend to be willing to open up their wallets and donate at a golf tournament.”

— Sam Steinberg, Cameron's Father & Co-Founder of Cameron Steinberg Foundation

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The inaugural Cameron Steinberg Foundation Golf Classic was held in May of 2021 and raised about $30,000 for a research fund in Cameron’s name at Mott Children’s Hospital. 

A few months after the golf tournament, Dr. Gaies came across an Instagram post for Play It Forward, a joint campaign of GolfStatus and Dormie Network, which asked people to nominate a golf fundraiser to receive a $10,000 donation. Dr. Gaies believed so strongly in the Steinberg’s work through the Foundation that he submitted a nomination to Play It Forward: “This donation could really elevate the possibilities for next year’s tournament and I have no doubt that the Steinberg family could give a huge return in that investment. They are special people and so passionate about making Cameron’s life meaningful and everlasting.”

Proceeds from the 2022 fundraiser were split between C.S. Mott Children’s Hospital in Ann Arbor, Michigan and Nationwide Children’s Hospital in Columbus, Ohio.

Year Two: Half the Administrative Work & Double the Proceeds

In the tournament’s first year, Sam relied on Venmo to collect credit card payments, processed cash and checks, then had to reconcile all payments on multiple spreadsheets, send receipts, and manually make pairings and hole assignments. “It was truly a headache,” Sam says.

After the tournament was nominated for Play It Forward following the 2021 event, Sam decided to come online with GolfStatus for the 2022 fundraiser to help reduce the administrative load. As a nonprofit, the Foundation qualified for the Golf for Good program, which provided access to GolfStatus’s entire golf event management tech at no cost. “Obviously, our goal is to raise as much money as possible, so hearing that we get all the benefits of using GolfStatus without losing a chunk of our proceeds was huge,” Sam says.

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“Obviously, our goal is to raise as much money as possible, so hearing that we get all the benefits of using GolfStatus without losing a chunk of our proceeds was huge.”

— Sam Steinberg, Cameron's Father & Co-Founder of Cameron Steinberg Foundation

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Working closely with Sam, the GolfStatus team built an event website for the golf tournament, along with custom registration packages. Golfers and sponsors could view and purchase available packages on the site, submit payment, and even make a direct donation to the Foundation. “The website was great—I didn’t have to create a site from scratch and it was a one-stop shop for people to register, become a sponsor, or make a donation,” Sam says. What’s more, sponsors could upload their logos to instantly appear on the sponsor page of the website, not only saving Sam time in collecting and posting those assets, but providing the sponsor more exposure and more return on their investment.

The 2nd Annual Cameron Steinberg Foundation Golf Classic event website.

The golf tournament software includes a number of golf-specific features to make handling those details easy and efficient, including live scoring and leaderboards, drag and drop hole assignments, and pre-formatted printouts. “I loved the printouts,” Sam says. “It was so cool to see Cameron’s logo on them.” With just a few clicks, the software generates professionally formatted score cards, cart signs, and alpha lists with the tournament or organization logo plus the Technology Sponsor logo, saving organizers a ton of time and hassle (and providing the Technology Sponsor even more bang for their buck).

Sam says the biggest benefit of upgrading to GolfStatus was having everything in one place. “Being able to see who registered or made a donation and not having to try to reconcile a bunch of different payments was so helpful,” Sam says. “Using GolfStatus cut my administrative work in half.”

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“Using GolfStatus cut my administrative time in half.”

— Sam Steinberg, Cameron's Father & Co-Founder of Cameron Steinberg Foundation

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Thanks to Dr. Gaies’s nomination, the Cameron Steinberg Foundation Golf Classic was chosen as the winner of Play It Forward. The $10,000 donation gave them a headstart in their fundraising efforts, helping crush the tournament’s 2022 goal of $50,000 and raising more than $64,000.

Proceeds from the tournament will help fund a hypoplastic left heart syndrome 3D model that uses virtual reality to help doctors, patients, and families better visualize, understand, and treat these heart conditions. “When Cameron was diagnosed, a tool like this would have been important in helping us understand the condition,” Sam says. “We’re super excited about this!”

Golf for Good Program

Qualifying nonprofit organizations, like the Cameron Steinberg Foundation, can get no-cost access to GolfStatus’s entire golf event management platform through the Golf for Good program. With solutions to streamline planning and tools to raise more money, GolfStatus helps nonprofits tap into golf’s giving power. Get qualified by clicking the link below or email us directly at [email protected].

A corporate golf outing is an especially attractive option for companies looking for a way to engage employees, clients, and even the community. It’s an opportunity to raise awareness about your brand in a unique and meaningful way, while also advancing important business relationships and even raising money for a nonprofit or cause. 

But if you’ve been tasked with planning such an event, you know that there are a number of moving parts and important aspects to consider to ensure the outing delivers a positive return on your company’s investment. Here are five keys to a great corporate golf event:

1. Use Tools That Save Time

It’s likely that planning a company golf outing isn’t your full-time job, or even something you do on a regular basis, so you might not know where to start or how to maximize efficiencies that save your precious time. Most event management systems aren’t able to intuitively manage the intricacies of a golf outing (hole assignments, player pairings, scoring and leaderboards, flighting, handicaps, etc.) so look for one that’s built specifically for golf tournaments.

Online registration is a must-have—golfers seamlessly submit their information and payment online, saving hours of dealing with spreadsheets, checks, and receipts. Plus, all information should populate into the platform’s back end, which means all the event’s information is stored and accessible in one place by organizers and even staff at the golf facility. Need to quickly communicate with all registrants? Look for built-in communication tools like emails and push notifications. Want to print branded score cards and cart signs? Use a platform that comes with pre-formatted, professional printouts.

A golf-specific event management platform lets you easily make hole assignments and team pairings while handling flighting, handicaps, and other golf-related details.

2. Raise Money for Charity

Golf has an undeniable tie to philanthropy—the sport contributes nearly $4 billion to charity annually. Its capacity for fundraising is unmatched and provides high visibility for the benefiting organization to raise awareness about its work. So whether it’s a corporate foundation, partner charity, or favorite nonprofit, raising money as part of a corporate golf event not only provides a ton of brand lift, but fosters goodwill among your company’s employees, the community at large, and your client base.

More and more, people want to work for and do business with organizations that prioritize community impact, which makes a charitable golf event a banner addition to your company’s corporate social responsibility portfolio. An event website is the perfect place to share the charity’s story, why you’ve committed to raising money for it, and even collect donations from folks that may not be able to participate in the golf event.

Golf outings not only provide high visibility for the benefiting charity, but a ton of positive brand lift and fosters goodwill among your company’s employees, the community at large, and your client base.

3. Promote the Outing

Particularly if your golf outing has a charitable component, drum up some positive PR for your company and what the event is raising money for. Invite members of the press and the community to participate and work together to raise awareness for a good cause (and give your brand a substantial lift). If you’re live scoring the event, post a link to the live leaderboards on your social media channels to get even more exposure for your company and brand, the benefiting charity, and the leaderboard sponsor (if you have one).

4. Focus on a Great Experience

What sets a great event apart from a good event is the overall experience. Folks will remember if the event was chaotic and plagued with snafus—or if it was well executed. Using technology tools to manage the event holistically frees golf facility staff up to assist and cater to golfers instead of scrambling to handle last minute tasks like hole assignments, scorecards, cart signs, and alpha lists. 

Beyond a well-run event, add-ons and extras like contests, auctions, on-course entertainment, and custom player gifts make for a top-notch experience and one participants won’t soon forget! Live scoring adds an element of professionalism unlike any other and lets spectators (as well as event organizers who are keeping an eye on the round’s progress to facilitate an awards ceremony, banquet, reception, or other post-round gathering) follow along on live leaderboards.

Above all, your corporate golf outing should offer a top-notch experience that provides a positive return on your company’s investment.

5. Use the Day Wisely

As most corporate professionals can attest to, a ton of business happens on the golf course. Unlike other events, a golf outing gives you three to four dedicated, focused hours on the course to engage with clients, partners, and vendors. What’s more, think about ways to connect with employees, whether it’s through a pre- or post-round meal or reception, on-course interactions, the opportunity to volunteer, or informal networking. 

Be strategic when making hole assignments and how they might further business objectives. For example, you may want to pair your company’s top executives with their counterparts from a major partner or prospective client to spend the day on the course talking business and potentially even closing deals. Or group staff or board members from the benefiting charity with potential partners or donors to help advance their mission and open doors for additional support. Make sure any event management system you use has the capability to easily assign holes and pairings.

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Technology Makes the Difference

The right technology streamlines your company’s golf outing. GolfStatus provides an event website for your tournament where golfers and sponsors can register (complete with secure payment processing), find more information about the benefiting organization, see details about the course, and even make a donation to the charity. The platform’s reliable live scoring gives any event a professional feel and keeps golfers engaged throughout the round and even lets spectators follow along with the progress.

Through the Golf for Good program, nonprofit organizations and individuals, businesses, corporate entities, or other partners holding a golf event that benefits a nonprofit, can qualify for no-cost access to GolfStatus’s technology. It offers solutions to all things golf tournaments—flighting, hole assignments, mobile scoring, and much more. Click below to get qualified or email [email protected].