How do I convince leadership that technology can help make it easier and raise more money?
AFP Asks:
We have a longtime golf fundraiser that’s always been done the same way. How do I convince leadership that technology can help make it easier and raise more money?
Answer:
It can certainly be tempting to do things the way they’ve always been done, regardless of whether the process is tedious and time-consuming. But even the most successful, longstanding events can benefit from tools that ease the burden on the planning team and improve the event across the board. Event management technology built specifically for golf instantly upgrades any tournament by:
Saving time, money, and resources. A golf event management platform saves organizers hours of duplicative work. Online registration with payment processing means there’s no need to process entry forms, checks, and receipts or upload information into multiple spreadsheets.
Attracting more players and sponsors. The tournament is easier to promote—simply use your digital marketing channels (organization website, social media, email blasts, etc.) to direct people to the event’s registration website where golfers and sponsors can purchase packages.
Raising more money. Built-in fundraising tools and premium digital sponsor exposure mean more dollars for your cause, with less effort on your part.
Keeping everything organized in one place. Online registration drops information into a platform’s back end, which means planning teams, volunteers, and golf facility staff can easily collaborate on event details using current player and sponsor information. Export this data into your organization’s CRM for additional donor stewardship.
Providing a better experience for everyone. When an event is well-run and offers high-end features like live scoring and leaderboards, folks are more likely to return year after year. What’s more, they’re more likely to convert into regular donors.
Opening the door for new event formats. Golf event management tech makes virtual and hybrid events possible. Want to offer an option for golfers to play on their own time while still supporting your cause? Technology makes it happen, providing new avenues to grow your event and let more people play on your organization's behalf.
Handling the golf-specific details. Standard event management platforms are useful for many fundraising events, but golf tournaments come with a unique set of details that need to be handled effectively. Golf event-specific technology has features that make it simple to assign holes, flight the tournament, sell mulligans, integrate handicaps, and more.
About AFP Asks
The AFP Asks content series is part of a strategic partnership between GolfStatus.org and the Association of Fundraising Professionals to support frontline fundraisers with resources, tools, and technology for planning new and existing golf fundraisers. GolfStatus.org’s powerful, user-friendly technology is available to all AFP members and the organizations they serve at no cost. Click here to get qualified or email [email protected].
